Category Archives: work

Ignite NYC: The History of Online Advertising (Who really is to blame)

Here are the slides from my recent Ignite NYC talk on the history of online advertising. Video should be available shortly. Todd Sawicki: The REAL History of Online Advertising View more presentations from IGNITE NYC.

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Cancer: The First Anniversary (and now giving back)

Labor Day weekend last year, my wife Katie was told she had Breast Cancer. Thanks to the incredible team of physicians at the Seattle Cancer Care Allliance, our loving families and the vast support of our friends, Katie is officially … Continue reading

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Twitter the Open Source Social Platform and Command Line

This is the story of how the Facebook dev platform is sooo 2007, while Twitter – as a platform and social command line – will be the story of 2009.  Twitter’s openness as an app platform could make it the … Continue reading

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You’re making Kia’s with a Mercedes Cost Model – A Car & Startup Guy’s Take on the Big 3 Bailout

I want to preface this post by stating that I am a hard core car guy who’s owned cars from just about every auto company.  I love, love cars.  Innovation, execution and design are all things I long for in … Continue reading

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Travel Hack: One way to get free wifi

Recently I was in London for Seedcamp and ad-tech on behalf of Lookery.  One of the challenges of traveling to Europe in this Crackberry/iPhone day and age are the INSANE data roaming charges that mobile co’s like ATT Wireless like … Continue reading

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The Fallacy & Conundrum of User Influenced Ad Models

As the online display ad business continues to focus more and more on the idea of user targeting (the idea of targeting the user instead of targeting the site or the context of the page), there is a growing interest … Continue reading

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A Little Love for TeachStreet

I’ve been meaning to write about my friend Dave Schappell’s startup TeachStreet since it launched back in April.  With TeachStreet’s launch into it’s second market – Portland today – now seems like the perfect time. First a little background – … Continue reading

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Good history of Lookery

Check it out – written by our publisher relations guru Rex Dixon.

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Calling BS on Wall Street’s YouTube Revenue Estimates

The recent WSJ article on Google’s difficulties monetizing YouTube has caught a lot of attention with the stat that Google can only sell ads around 4% of the videos on the site (due to copyright concerns).  With roughly a billion … Continue reading

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Reminder: You can find me on Twitter

Like a lot of folks I am spending less time blogging, more time working.  But I’m still offering up pithy thoughts throughout the day on twitter.  I can found at http://www.twitter.com/sawickipedia.

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