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	<title>Sawickipedia &#187; scott rafer</title>
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	<link>http://sawickipedia.com</link>
	<description>a geek&#039;s take on the world</description>
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		<title>a liberal finally sees the light regarading moveon.org</title>
		<link>http://sawickipedia.com/2007/11/21/a-liberal-finally-sees-the-light-regarading-moveonorg/</link>
		<comments>http://sawickipedia.com/2007/11/21/a-liberal-finally-sees-the-light-regarading-moveonorg/#comments</comments>
		<pubDate>Thu, 22 Nov 2007 07:09:54 +0000</pubDate>
		<dc:creator>Todd Sawicki</dc:creator>
				<category><![CDATA[moveon.org]]></category>
		<category><![CDATA[scott rafer]]></category>

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		<description><![CDATA[To quote my friend and co-worker Scott Rafer&#8217;s reaction to moveon.org&#8217;s silly campaign against facebook&#8217;s recently launched beacon program:
&#8220;It’s heartbreaking, but somehow successful liberal activism always jumps the shark and  goes in loco parentis. Hubris sucks. Today’s tragedy is MoveOn.&#8221;
I&#8217;m glad we can finally see eye-to-eye on MoveOn.  And for those that know both [...]]]></description>
			<content:encoded><![CDATA[<p>To quote my friend and co-worker Scott Rafer&#8217;s <a href="http://rafer.wirelessink.com/?p=87">reaction</a> to moveon.org&#8217;s silly campaign against facebook&#8217;s recently launched beacon program:</p>
<blockquote><p>&#8220;It’s heartbreaking, but somehow successful liberal activism always jumps the shark and  goes <em>in loco parentis</em>. Hubris sucks. Today’s tragedy is MoveOn.&#8221;</p></blockquote>
<p>I&#8217;m glad we can finally see eye-to-eye on MoveOn.  And for those that know both Scott and I that&#8217;s saying something <img src='http://sawickipedia.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>facebook apps &#8211; here, there and everywhere</title>
		<link>http://sawickipedia.com/2007/07/11/facebook-apps-here-there-and-everywhere/</link>
		<comments>http://sawickipedia.com/2007/07/11/facebook-apps-here-there-and-everywhere/#comments</comments>
		<pubDate>Thu, 12 Jul 2007 05:13:34 +0000</pubDate>
		<dc:creator>Todd Sawicki</dc:creator>
				<category><![CDATA[dave mcclure]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook apps]]></category>
		<category><![CDATA[lookery]]></category>
		<category><![CDATA[scott rafer]]></category>
		<category><![CDATA[widgets]]></category>

		<guid isPermaLink="false">http://www.sawickipedia.com/blog/2007/07/11/facebook-apps-here-there-and-everywhere/</guid>
		<description><![CDATA[Facebook is quite the buzz these days in startup land especially since they opened up their app platform (something that those of us in online marketing have been begging for years for fwiw &#8211; hint, hint, wink, wink FIM).  For those building consumer web services you know absolutely need to understand facebook and think long [...]]]></description>
			<content:encoded><![CDATA[<p>Facebook is quite the buzz these days in startup land especially since they opened up their app platform (something that those of us in online marketing have been begging for years for fwiw &#8211; hint, hint, wink, wink FIM).  For those building consumer web services you know absolutely need to understand facebook and think long and hard about your facebook application strategy (just like in 2006 you needed to think long and hard about your myspace widget strategy).  So we&#8217;ve been down this road before.  The main difference is that Facebook is trying to allow it&#8217;s application providers actually build real businesses around the apps!  I know shocking!</p>
<p>My buddy Dave McClure does a great writeup around initial thinking about facebook application marketing (check it out &#8211; <a href="http://500hats.typepad.com/500blogs/2007/07/marketing-faceb.html">it&#8217;s the feed, stupid!)</a>.  I&#8217;ve been playing around with Facebook like Dave these past few weeks and trying to ramp my ultra n00b status up and think Dave&#8217;s hit a lot of key points.  One thing is that the Feed has some limitations that I&#8217;ve found recently that limit some of it&#8217;s godsend ability for app marketing within Facebook.  I&#8217;ll be posting more details soon.  Also one thing I noticed is that how early stage and unpolished most of the apps &#8211; it&#8217;s early for sure.  And that&#8217;s not a bad thing.</p>
<p>And now another pal &#8211; Scott Rafer is up to no good again <img src='http://sawickipedia.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />   with Lookery according to <a href="http://gigaom.com/2007/07/11/scott-rafer-is-facebooking-launching-lookery/">GigaOm</a> an ad network for facebook apps &#8211; assuming it can be expanded to all widgets &#8211; all I have to say is why didn&#8217;t I think of it first.  Great idea.</p>
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		<title>Too Early = Wrong</title>
		<link>http://sawickipedia.com/2007/03/14/too-early-wrong/</link>
		<comments>http://sawickipedia.com/2007/03/14/too-early-wrong/#comments</comments>
		<pubDate>Wed, 14 Mar 2007 20:17:37 +0000</pubDate>
		<dc:creator>Todd Sawicki</dc:creator>
				<category><![CDATA[Fon]]></category>
		<category><![CDATA[business plans]]></category>
		<category><![CDATA[dave mcclure]]></category>
		<category><![CDATA[encoding.com]]></category>
		<category><![CDATA[mybloglog]]></category>
		<category><![CDATA[scott rafer]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://www.sawickipedia.com/blog/2007/03/14/too-early-wrong/</guid>
		<description><![CDATA[Thanks to Dave McClure, I had a chance to sit down the other day with Scott Rafer, CEO of myBlogLog.  In the course of our conversation (largely reliving the ups and downs of the online business sector from 98 to present), Scott made the good point that when it comes to a business idea or [...]]]></description>
			<content:encoded><![CDATA[<p>Thanks to Dave McClure, I had a chance to sit down the other day with Scott Rafer, CEO of myBlogLog.  In the course of our conversation (largely reliving the ups and downs of the online business sector from 98 to present), Scott made the good point that when it comes to a business idea or company – being too early is the same thing as being wrong.  And from a business and investment perspective he’s right.</p>
<p>Seeing an idea born out by another company later on down the road doesn’t mean you were right at the time – it just means you weren’t crazy in the first place.  If you were right, then you would have waited until the timing was right.  As the cliché goes, timing is everything.</p>
<p>For instance, at then encoding.com, we came up with the idea of building a web service for people to upload their home movies to share online with their friends and family called myhomemovie.net.  We came oh so close to launching the service, but could never get the economics to work – users had no bandwidth to support video, servers were expensive, storage was even more expensive and bandwidth was even more expensive than storage.  We even looped in att worldnet to see if we could make it work.  In the end, the numbers never penciled out and we rightly scraped it.  Now just because YouTube came along 7 years later to sell itself for $1.6 billion dollars doing essentially the same thing doesn’t make our idea right since the timing wasn&#8217;t right.</p>
<p>I even wrote a business plan in 2003 that is strikingly similar to what the Fon guys in spain are trying to do these days.  I pulled the plug on the project feeling a consumer wifi play was too early (though I had nibbles from angels so I knew I wasn&#8217;t crazy).  Scott made the counter argument that my plan wasn’t too early but that my idea and Fon&#8217;s awere and are likely just wrong.  His point is that given the rollout of 802.11n, public wifi networks, and high speed wireless broadband from WiMax to affordable 3G effectively marginalize the market potential for a personally deployed wifi network like Fon is trying to build.  Time will tell on Fon, but sometimes you’re not too early, you’re just wrong.</p>
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