Sawickipedia » kefta http://sawickipedia.com a geek's take on the world Tue, 07 Sep 2010 16:00:08 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 New Role: Loomia http://sawickipedia.com/2007/04/12/new-role-loomia/ http://sawickipedia.com/2007/04/12/new-role-loomia/#comments Fri, 13 Apr 2007 04:37:55 +0000 Todd Sawicki http://www.sawickipedia.com/blog/2007/04/12/new-role-loomia/ As of this afternoon, I officially signed up to work with Loomia.  Their approach to the recommendation and personalization space is likely the best in their space and I look forward to helping them with their marketing.  They are up against some well funded competitors, and to them I say may the best team win. 

Loomia is playing in the larger web-optimization and analytics market which with Kefta’s sale to Acxiom is a pretty interesting market these days.  We’re really entering a pretty interesting era where technology is finally starting to deliver the much promised personalized online experience.

]]> http://sawickipedia.com/2007/04/12/new-role-loomia/feed/ 0 Congrats to Spock and Kefta http://sawickipedia.com/2007/04/11/congrats-to-spock-and-kefta/ http://sawickipedia.com/2007/04/11/congrats-to-spock-and-kefta/#comments Wed, 11 Apr 2007 18:41:56 +0000 Todd Sawicki http://www.sawickipedia.com/blog/2007/04/11/congrats-to-spock-and-kefta/ Congrats to Phillipe and his team (including Andy Sack)… Great to read about the news!  Having used Kefta’s software in a live comparison against competitors like Optimost and Offermatica – I can certainly say their software really works and kicks their competitors behinds.  Expensive but good (I guess in life you get what you pay for).  Good luck with the new owners.

Also, I am excited to see Spock come out of its shadows today with a positive review from Sr. Arrington, the arbiter of startup coolness.  Spock’s tackling an incredibly complex problem of trying to distill unique identities from multiple sources found online.  I have a huge amount of faith that the giant brained development team can pull it off.  Good luck guys – can’t wait to see more.  Spock will be demoing at the Web 2.0 Expo Launch Pad - Monday at 4:10pm.

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