Hmmm advertisers are growing wary of Google’s market position with the purchase of DoubleClick according to AdAge.  Market concentration is a serious problem for competitors and customers and will be an important issue for the online ecosystem for at least the next 10 years.  Whether Google plays nice or not will be seen.

The title of the post sounds like a catchy title for the google story someday after they get sued for their monopoly in the online advertising market – vertical, tied integration, unfair competition due to bundled services that undercut competitors (ie. google analytics), and marginal pricing… I can practically read the complaint now   Seriously who knows whether it will come to pass, but as I wrote about earlier – all the previous tech titans have gotten sued for antitrust violations (ibm, intel, and microsoft) so it is not that far-fetched.

UPDATE:  As if on cue in response to my post here (trust me I know it wasn’t really) – Rafat over at Paidcontent.org posts a good summary of other coverage where Microsoft, AT&T and Time Warner all raise the anti-trust/anti-competitive flag.  I guess I wasn’t too crazy for bringing up the idea a few months ago.

UPDATE2: I just created a bet over at Blubet (a new social betting for fun startup – thanks Sr. McClure for introducing) so people can put their Blubet points where there mouths are.