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	<title>Sawickipedia &#187; amazon.com</title>
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		<title>sometimes we forget where we are on the curve</title>
		<link>http://sawickipedia.com/2007/05/10/sometimes-we-forget-where-we-are-on-the-curve/</link>
		<comments>http://sawickipedia.com/2007/05/10/sometimes-we-forget-where-we-are-on-the-curve/#comments</comments>
		<pubDate>Fri, 11 May 2007 02:33:43 +0000</pubDate>
		<dc:creator>Todd Sawicki</dc:creator>
				<category><![CDATA[amazon.com]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[renee blodgett]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[yahoo]]></category>

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		<description><![CDATA[Friend and colleague Renee Blodgett (she can blame me for getting her involved in the people search engine startup Spock) wrote an interesting post about what she calls the web 2.0 echochamber.  Her point is that we in the online startup business can get wrapped up in the new and latest tech fad but often [...]]]></description>
			<content:encoded><![CDATA[<p>Friend and colleague <a href="http://www.downtheavenue.com/">Renee Blodgett </a>(she can blame me for getting her involved in the people search engine startup <a href="http://www.spock.com">Spock</a>) wrote an interesting <a href="http://www.downtheavenue.com/2007/05/web_20_echocham.html">post about what she calls the web 2.0 echochamber</a>.  Her point is that we in the online startup business can get wrapped up in the new and latest tech fad but often forgot our place as super-eager early adopters of new technologies and services.  To her point, my brother a 33yr old manager of a TGIF&#8217;s restaurant back east has never heard of half of the web services that Renee&#8217;s friends insist everyone is using.  My mom can still barely turn on a computer and my Dad, a pretty middle of the road adopter of new things, has barely heard of anything beyond yahoo, amazon.com, ebay and espn.com.  As a marketer, it&#8217;s easy to forget sometimes, just because it seems cool, doesn&#8217;t mean it&#8217;s mainstream.  And if it, whatever it is, doesn&#8217;t solve a real problem for a large group of people, then it&#8217;s not likely to go mainstream. </p>
<p>Is it a generational thing like Renee posits?  Nope, I don&#8217;t think so.  We just sometimes forget the whacky insular world we live in SF, the Valley, Seattle and sometimes LA.  Does that mean Twitter isn&#8217;t important or potentially huge? Nope.  As the next generation comes of age &#8211; they like their previous generation&#8217;s counterparts in Europe and Asia are much more mobile.  But let&#8217;s not rush to distraction, remember not everyone is as infatuated with the latest and greatest as we are.</p>
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		<title>Online Business Trend: The Ad-Supported Computing Cloud</title>
		<link>http://sawickipedia.com/2007/04/13/online-business-trend-the-ad-supported-computing-cloud/</link>
		<comments>http://sawickipedia.com/2007/04/13/online-business-trend-the-ad-supported-computing-cloud/#comments</comments>
		<pubDate>Fri, 13 Apr 2007 19:03:02 +0000</pubDate>
		<dc:creator>Todd Sawicki</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[amazon.com]]></category>
		<category><![CDATA[computing cloud]]></category>
		<category><![CDATA[ec2]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[jukebox]]></category>
		<category><![CDATA[loudeye]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[s3]]></category>
		<category><![CDATA[utility computing]]></category>

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		<description><![CDATA[I am of course biased by my experience &#8211; which has been at the intersection of consumer oriented services around data, ad-supported content and digital media.  One of the areas that is interesting to see emerge is the Computer in the Sky or as some refer to it as the Computing Cloud.  This has long [...]]]></description>
			<content:encoded><![CDATA[<p>I am of course biased by my experience &#8211; which has been at the intersection of consumer oriented services around data, ad-supported content and digital media.  One of the areas that is interesting to see emerge is the Computer in the Sky or as some refer to it as the Computing Cloud.  This has long been an area of interest to me going back to my early days at Loudeye.  One of the visions we had there was to build a digital music jukebox in the sky.  We started tinkering with the idea in the winter of 1998 (I still have a copy of the original pitch presentation I put together for <a href="http://martinandalex.com/blog">Martin</a> and the board).  The idea was to build something along the lines of Amazon.com&#8217;s Web Services but for music &#8211; allow any business to plug into the Loudeye Media Platform and create their online music service.  Unfortunately the inability to get blanket distribution rights from the labels combined with infrastructure costs it just didn&#8217;t pan out.  For instance back in the day a 1TB online storage solution would have cost a couple of million dollars.  And what&#8217;s amazing is that today you can buy a 1TB 3.5 disk drive for $500.  Now today, with the rise of Amazon&#8217;s very cool S3 and Ec2 offerings you are finally beginning to see a true Computer in the Sky.  It&#8217;s easy now to imagine a jukebox in the sky or a library in the sky, you think of it you name it. </p>
<p>Now the infrastructure side of the cloud is out there, others are rushing in to add services and utility.  The whole webware movement is a natural extension of the movement &#8211; add value to the utility infrastructure.  We are in the early stages with online versions of office apps from Google and Zoho for instance to vertical apps like CRM from Salesforce.com or accounting from Intuit with online versions of Quicken, TurboTax and Quickbooks easily available.</p>
<p>From a consumer perspective, the next movement will be free-ad suppoted computing in the sky.  There&#8217;s still work to be done as I have learned from experience monetizing content can be tricky.  Personal content often doesn&#8217;t work well with targeting engines like contextual engines (Google AdSense for instance).  And at the same time, users tolerance for ads in an application environment can be tricky.  Fortunately there are startups looking to solve this project.  And the day they do and a computing cloud service offers compelling utility with that ad-model built in is a day when I think this market truly explodes.  Imagine the ability for users to create personalized versions of services.  Point and click your way through a function and feature list to offer a service for you and your friends to enjoy.  OK I am getting a little dreamy but I think you get the point.</p>
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