As the online display ad business continues to focus more and more on the idea of user targeting (the idea of targeting the user instead of targeting the site or the context of the page), there is a growing interest and some potential concern around how we're going to target ...
Glam sent out notice on Friday that it would stop paying their guaranteed flat rate for unsold inventory. For online ad industry insiders, Glam has always been looked at with an of eye of befuddlement. Glam's business model which was basically to buy up remnant inventory from a network of ...
