Author Archives: Todd Sawicki

Ignite NYC: The History of Online Advertising (Who really is to blame)

Here are the slides from my recent Ignite NYC talk on the history of online advertising. Video should be available shortly. Todd Sawicki: The REAL History of Online Advertising View more presentations from IGNITE NYC.

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Cancer: The First Anniversary (and now giving back)

Labor Day weekend last year, my wife Katie was told she had Breast Cancer. Thanks to the incredible team of physicians at the Seattle Cancer Care Allliance, our loving families and the vast support of our friends, Katie is officially … Continue reading

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Things you don’t want to hear from the doctor: Your Wife has Breast Cancer

There’s no real good way to break the news, as Katie and I have learned – we just found out Katie has breast cancer.  We’re telling the world now as within a month she’ll lose her hair so there won’t … Continue reading

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How I Learned to Like Ballet (Being Married to a Professional Ballet Dancer) – A Primer on Ballet

Last night I got to give a presentation at Ignite Seattle 7 titled “How I Learned to Like Ballet (being married to a professional ballet dancer)” – here’s the abstract for the talk: “Often times we see talks about how spouses … Continue reading

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Help Katie & I raise $1,250 to help save 200+ Children in Kenya from Malaria

My wife, Katie, and I are trying to raise $1,250 $1,000 $750 $500 in a week to help our parish priest, and native Kenyan, provide 250 200 150 100 families in rural Kenya with anti-malarial mosquito nets for their children.  … Continue reading

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Twitter the Open Source Social Platform and Command Line

This is the story of how the Facebook dev platform is sooo 2007, while Twitter – as a platform and social command line – will be the story of 2009.  Twitter’s openness as an app platform could make it the … Continue reading

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You’re making Kia’s with a Mercedes Cost Model – A Car & Startup Guy’s Take on the Big 3 Bailout

I want to preface this post by stating that I am a hard core car guy who’s owned cars from just about every auto company.  I love, love cars.  Innovation, execution and design are all things I long for in … Continue reading

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Travel Hack: One way to get free wifi

Recently I was in London for Seedcamp and ad-tech on behalf of Lookery.  One of the challenges of traveling to Europe in this Crackberry/iPhone day and age are the INSANE data roaming charges that mobile co’s like ATT Wireless like … Continue reading

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One Former Physicist’s Thoughts on the Large Hadron Collider (or Will the World End?)

I have a college buddy from Duke – David Hardtke, who is retired physicist who worked at LBNL and CERN (the guys who built LHC) and now Chief Scientist at SurfCanyon a search startup, who sent us his thoughts on … Continue reading

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The Fallacy & Conundrum of User Influenced Ad Models

As the online display ad business continues to focus more and more on the idea of user targeting (the idea of targeting the user instead of targeting the site or the context of the page), there is a growing interest … Continue reading

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