cross post – Why Facebook Applications offer a Safe Harbor to Advertisers

Just posted on the Lookery blog about how Facebook apps are a potential safe harbor in the sea of unpredictable UGC comment.

What’s amazing as I talk to friends in the online ad space how much advertisers and media planners are scared about being affiliated with inappropriate content. Facebook apps as my post notes are a great potential safe harbor but the company that nails the the technology to automatically, 100% of the time allow sponsors and advertisers to avoid inappropriate content will do really well for themselves.

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