cross post – Why Facebook Applications offer a Safe Harbor to Advertisers
November 19, 2007 – 11:45 pmJust posted on the Lookery blog about how Facebook apps are a potential safe harbor in the sea of unpredictable UGC comment.
What’s amazing as I talk to friends in the online ad space how much advertisers and media planners are scared about being affiliated with inappropriate content. Facebook apps as my post notes are a great potential safe harbor but the company that nails the the technology to automatically, 100% of the time allow sponsors and advertisers to avoid inappropriate content will do really well for themselves.
