Om Malik, a rising Facebook hater (likely a reaction to the over the top lovefest that tends to invade the valley from time to time -even if in the long run the love fest is right it can be a little much), pens a dismissive post pointing to comscore’s september numbers. Here’s the graphic Om links to:
But unfortunately Om falls into the fallacy of a single source and even more importantly the fallacy of Comscore numbers. Anyone who has published a website knows that Comscore numbers aren’t that reliable. They woefully under report traffic and skew demographically compared to internal stats and user surveys. Since comscore relies on a downloaded app/toolbar they potentially have a skewed audience. Comscore is a far from perfect source.
But to keep things fair let’s compare comscore to the other toolbar web traffic guys – Alexa:
Unfortunately we’re still waiting for Quantcast and my buddy Dave Cancel’s former company – Compete to release their September numbers. And once I get a link to Dave Morin’s slides he showed at Dave McClure’s Graphing Social Patterns conference – his graph for traffic shows no such decline.