people search: worth $30 billion?
May 26, 2007 – 10:59 amDon Dodget does a great analysis this morning on what 1% of the search market is worth. Putting my Spock hat on (disclosure – I did some work for them last winter), you can see why the market is excited about people search. Assuming that people search in its broadest definition represents 30% of the search volume, then Spock’s playing in a market that could be worth $30 billion. That’s a big market. And it’s easy to see what David Stern & Bill Quigley from Clearstone Ventures and Ken Elefant from Opus Capital saw when they put in $8 million into Spock last fall. And as a shareholder of Spock – I sure hope Don Dodge is right!
