Barron’s writer Eric Savitz is smoking crack if he thinks a Google-Yahoo merger would ever get past the anti-trust regulators. No way, no how. That would represent 80-90% of the online ad market measure by dollars. No way, no how. Does he think the feds would let one company own 80-90% of the TV broadcast ad market? No way, no how.
Let’s be honest the Google-DoubleClick is going to have some high hurdles with the feds let alone something on the scale of Yahoo as I’ve discussed here.