Monthly Archives: March 2007

the $1.6 million dollar kid

The WSJ ran a story in their weekend edition showing how prolific parents are now spending upwards of $1.6 million raising their kids to the age of 17. My first reaction reading the headline was utter horror having one kid and another on the way.

Then as a read the article, I realized it was a bit of hyperbolic fun showing that if parents indulged their kids in every possible indulgence from $2,000 SAT prep classes to $15,000 annual athletic travel budgets to $20,000 a year private school to that ever necessary flat panel tv for the kids bedroom the WSJ could get to $1.6 million. The government estimates that average family spends $276k per child. Paul Kedrosky also was scared but didn’t dive into whether the $1.6 million number was BS.

So let’s take a look. Thinking of my own kids and spending here’s how I think it will break out:
Bigger House – $300k
Food – $500/month/kid x 22 yrs – $264k
Clothing – $1000/year/kid – $44k
Opportunity Cost of Spouse not working – $400k
College (public) – $80k
Parochial School (maybe) $10k total/12 years per- $240k
Misc Activities – $1k per year per kid from age 8 to 18 – $20k
Family Travel – $2k year – $44k
Total – $1.39 million for 2 kids or $695k per kid under a very broad definition of costs associated with them (the house for instance would have come just because my wife and I would have found some excuse to justify it)

Seriously how could a parent spend close to $100,000 per year on a kid? Even more importantly – can you imagine how spoiled that kid would be?

google is the man.

According to the IAB, Internet ad spending topped $4.2 billion for q3 2006. What’s amazing is that Google accounted for $2.7 billion or 65% of the market for online ad spending! Wow.

What’s interesting about that stat is Google only represents about 10 billion page views out of the roughly 1.5 trillion total monthly page views according to UBS/ComScore. So Google’s 0.67% market share of page views pulled in 65% of the ad dollars.

For comparison, MySpace’s top rank with 50+ billion page views per month is supposedly bringing in a whooping $75 million a quarter. At least Yahoo’s 50 billion page views per month are bringing in something closer to Google at $1.6 billion (yep 40% less dollars with 5x more traffic!).  Facebook is brining in $200 million a year from MSFT so that’s $50 million a quarter with approximately 10 billion page views a month.

MySpace and Facebook together drive `5% of all page views online. Yep 1 out of every page view is a MySpace or Facebook page view.  Rollin Youtube, Flickr, etc. and I have to believe you are looking at 20-25% of overall internet traffic easy (and likely a lot more).  Too bad that social media traffic is a royal PITA to monetize.

At this point, when it comes to making money online, Google is the man.

Startup People

I was able to attend the PaidContent.org Seattle Mixer tonite. It was great to run into old faces dating back to my early days in Seattle at encoding.com (later known as Loudeye). One point brought home again is that startup people are startup people. The craziness, chaos and adrenaline rush that working at and with startups attracts certain people and those people tend to work again and again at startups.

Startups are not for the faint of heart and they are not for everyone. I have hired plenty of people over the last decade who wanted to work at startups but weren’t meant for them. At the same time, startup people are not corporate or mature company people. It takes a different breed to work and thrive within a known entity with mores, structure and lots of daily rituals. I came out of that world a long time ago and am glad to have realized that work environment is not for me. Startup people or mature company people are not any better then the other, they are just different.

So before you rush to join a startup – ask yourself – are you a startup person?